Monday, February 5, 2007
Jay-Z's Superbowl Budweiser Commercial
As if overseeing Rocawear, running a record label, part-owning the New Jersey Nets, and coming out of retirement wasn't enough, Jay-Z is also now co-brand director for Anheuser-Busch's Budweiser Select, which hopes his celebrity and entrepeneurial expertise will influence young adults to choose the beer over other brands.
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"He's got great appeal," Marlene Coulis, the company's vice president of brand management, told the St. Louis Post-Dispatch according to the AP, adding that Jay-Z can help Anheuser-Busch "reach people in groundbreaking ways."
Anheuser-Busch officials said Jay-Z would help in development sessions but wouldn't give other details on his role.
The rap icon has already been spotted in a Bud Select commercial - set to his new song, "Show Me What You Got," and featuring Jay-Z, NASCAR driver Dale Earnhardt Jr. and Indy Racing League driver Danica Patrick - that ran this week during Monday Night Football on ESPN.
SOURCE: VIBE
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